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Knowledge Hub

4 headshots of WTSKnowledge authours in small circles on a colourful Women in Tech SEO branded background.

Introducing WTSKnowledge

In depth articles about the latest SEO & marketing industry trends & updates. Learn about our publication & what makes it different from others.

Areej AbuAli - Founder

June 2024

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Collage celebrating the relationships and community connections built through Women in Tech SEO, in partnership with Majestic. Features photos of WTS community members at events, a speaker on the WTSFest stage, and articles titled ā€œHow to find a mentor and why itā€™s so important to have oneā€ and ā€œMeganā€™s Women in Tech SEO Fest Recap: Refocusing, Reinvigorating, and Staying Motivated.ā€

The š—ŸĢ¶š—¶Ģ¶š—»Ģ¶š—øĢ¶š˜€Ģ¶ Relationships That Built WTS

What seven years of Majestic backlink data revealed about the people, recommendations and real-world outcomes behind the links to Women in Tech SEO.

WTS & Majestic teams - Joint authors

October 2026

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Branded Women in Tech SEO Knowledge graphic for ā€œAI Picks the Shortlist: Are You Even Showing Up Locally?ā€ featuring a headshot of Krystal Taing, VP of Solutions at Uberall, with the Analyse category label and Women in Tech SEO Festival branding.

How to Show Up in Local AI Search

Krystal Taing explains how local and multi-location brands can build the entity accuracy, reputation and authority needed to earn AI recommendations.

Krystal Taing - VP of Solutions, Uberall

October 2026

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How to Package & Price AI Search Services | WTS

How to Package & Price AI Search Services | WTS

Learn how to package and price AI search services, connect visibility work to business value and move clients from audits to retainers.

WTS Team - Team

October 2026

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Branded Women in Tech SEO Knowledge title card on a pale pink background with colourful abstract shapes. It shows a circular headshot of Laura Smith, a smiling woman with long auburn hair and glasses. Text reads ā€œDeveloping a Distinctive e-commerce Brand: Using Contexts in AI Search,ā€ followed by ā€œLaura Smithā€ and ā€œHead of Client Strategy, ICS-digital.ā€ The Women in Tech SEO logo appears at the top left, an ā€œAdvanceā€ category tag at the top right, and the ICS-digital logo at the bottom left.

Distinctive E-commerce Brands in AI Search

Laura Smith explains how e-commerce brands can close the human-machine memory gap by linking distinctive assets to customer contexts in AI search.

Laura Smith - Head of Client Strategy, ICS-digital

October 2026

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Why Curiosity Beats a 5-Year Career Plan | Women in Tech SEO

Why Curiosity Beats a 5-Year Career Plan

Following your passion can mean settling for less pay and longer hours. Here's why curiosity ā€” not passion ā€” is the better compass for an unpredictable career.

Heather Hamilton - Founder/Principal, Well Optimized SEO

October 2026

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Graphic for Women in Tech SEO featuring Francesca Belmer, Sr. Manager of Product Marketing at Yext. Text reads: ā€œHow AI Search Chooses What to Cite: Specificity, Reviews & Expertise,ā€ with Francescaā€™s headshot and Yext branding.

How AI Search Chooses What to Cite: Specificity, Reviews & Expertise

[Webinar Recap] Learn what AI search cites, how reviews validate expertise, and why specific service pages can improve AI visibility.

WTS Team - Team

September 2026

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Figuring out Your Next Career Move | Women in Tech SEO

Figuring out Your Next Career Move

[AMA Recap] Learn how to navigate todayā€™s job market, position your experience, ace applications and interviews, negotiate promotions, and make confident career decisions with advice from hiring experts.

WTS Team - Team

September 2026

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How to Build AI Agents for Marketing & Business Automation | Women in Tech SEO

How to Build AI Agents for Marketing & Business Automation

[Webinar Recap] See practical AI agent workflows for community, marketing and business tasks, plus lessons on context, guardrails and what to automate.

WTS Team - Team

September 2026

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3 AI Workflows for Product Marketing | Women in Tech SEO

3 AI Workflows for Product Marketing

Suzanne Kolpakov shares three AI workflows for competitive intelligence, product updates, and knowledge managementā€”including what broke and what she learned.

Suzanne Kolpakov - Product Marketing Lead, Pressable

September 2026

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You belong here šŸ’œ

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Meet WTSers & be part of a thriving SEO & marketing community to help grow your knowledge & amplify your career.

Despite the ā€œwomenā€ & "tech seo" in our name - our community is not just for technical SEOs or women-only.

Weā€™ve grown into a community for marketers of marginalised genders ā€” women, non-binary folks, transgender men, among many other gender expansive identities.

Check out a few of our WTS Slack channels where 8.8k members exchange an average of ~20k messages monthly, helping each other succeed.

Join the WTS Slack Community
Graphic listing recommended Women in Tech SEO Slack channels in two categories. ā€œFind your people by skills, specialities, & career pathsā€ includes #digital-ai, #digital-analytics, #digital-paid, #digital-pr, #seo-content, #seo-local, #seo-technical, #path-agency, and #path-inhouse. ā€œCareer connection, growth, & opportunitiesā€ includes #introductions, #general-career, #general-events, #general-motivation, #general-resources, #wts-amplify-me, #wts-jobs, #wts-meetups, and #wts-opportunities.