Interviewing Mariola Borowska

Welcome to a new Weekly Interviews edition where we interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.

Introducing Mariola Borowska, SEO Specialist at Performance Media. Based in Poland - Mariola has always been suspended between two worlds – music and science. After graduating from music and journalism studies, she began her SEO adventure. She now leads clients agency-side and conducts training. We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽

How did you get into SEO?

I started working as an SEO copywriter in my own business. I then moved to Warsaw and started working as a Content Marketing Specialist in the financial industry. Then I thought “OK, I’m writing articles to get “some” organic traffic, I have “some” keywords, but how did they get it all? I want to know!”. Next steps were obvious: gaining knowledge, participating in trainings, trying different solutions on small websites. I then became the global technical SEO for Reckitt Benckiser and started working on big migration projects, over 700 domains of different brands in many languages! After that, I was keen to join agency-side to work on different clients and achieve varied challenges.

What is your favourite SEO task?

I like to combine different SEO areas: technical and content. So for example, preparing audits, carrying out domain migrations, all the technical stuff alongside preparing content strategies as well. In my opinion, we should know our client's business goals, their ways of communicating with customers and work out the common path. Working with informed clients is much more effective.

What is your go-to tool or resource that you can't live without?

Ahrefs, Screaming Frog, Google's Keyword Planner and Google Search Console

What is something you learned in SEO that made you have an 'AHA' moment?

I can’t say that “AHA” for me was a particular moment, it was more the overall process of connecting the dots. How do technical aspects influence content and the other way round? Being aware of how many things impact the performance of the website.

What is your proudest industry achievement?

I could talk about successes I’ve reached with my clients but there’s two areas I’m especially proud of. First, leading trainings for those who have amazing businesses in creative and artistic professions. Conveying your passion to people, sharing knowledge and interest in SEO – it’s something that motivates me and drives me to act! Second, is continuing to expand my own skills.

What advice would you give women who are starting out in SEO?

• Never stop learning, stay updated
• Even if you focus on a particular SEO area, be aware of the rest of them. You want to work with content? Excellent, but be aware of technical as well
• Always try to work out your own solutions and processes
• Discover what element of this job gives you the greatest satisfaction and develop yourself in it
• Be curious – make the most of relationships with developers, designers and other specialists, talk to them and broaden your horizons

Give a shout out to a woman in the industry who inspires you and tell us why

The biggest SEO inspiration for me is Aleyda Solis. I’ve always watched her talks and read her articles. She’s confident and open to sharing her knowledge.

Finally, what empowers you to be the brilliant woman you are?

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Thanks Mariola for a truly insightful interview, you can connect with Mariola on LinkedIn.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽