Welcome to a new Weekly Interviews edition where we interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.
Introducing Kristine Strange! Based in Tacoma, Kristine is a co-owner of Harmony Graphic & Web Design LLC in Tacoma, WA, USA. She has partnered with her best friend & website/graphic design genius! She contributes her love of current technology trends, researches current SEO & digital marketing trends, and has a passion to support small business's success. She also loves networking with fellow SEO & Web Developers in order to swap tips and refer clients who need to step their website to the next level of successful ROI.
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
I learned SEO out of necessity. Building a Web Design business with an amazing website designer allowed me to focus on the other essential elements of website needs. My main focuses are SEO, digital marketing, and learning constantly about web accessibility. I focus on the fundamental SEO concepts that any small business can incorporate in its organic reach strategy.
Competitor research is by far my favorite SEO task! I love analyzing what's working and what's not regarding their web design and SEO strategy.
Google tools are where it's at. I use keyword planner, analytics & search console regularly. For a quick competitive analysis, I use Ubersuggest as it provides a quick glance at possible keywords that are working for them. The ultimate best tool is Google SERPS. It's free and provides current search trends.
The main AHA moment when learning SEO is the fact that we are spoon-fed the search results. I keep a sharp eye on what I use as a valid source of information versus a wonderfully optimized site.
We have potential clients find us on Google! Our Google My Business strategy is working!
Dive in and focus on one part at a time. You cannot do all SEO options at once. Learn one thing well and then move on to the next and so on. I would encourage you to focus on Local SEO first since that provides value for the majority of clients and then move to Accessibility (that needs to be a constant learning) and then onto more technical SEO solutions.
Barb Davids! We connected because of the Women in Tech SEO Mentorship Program and I'm so glad that I have met her. She is a tremendous help and a wonderful friend. We connect on a regular basis, even after the mentor program was finished.
Thank you to Areej AbuAli for having the best SEO group ever! The camaraderie, the support, the ability to ask any question and get a helpful response has been my lifesaver. This group is amazing! Thank you for creating this safe place for such amazing women.
Lea Scudamore (SEO at Aimclear) and Carolyn Holzman (Owner of American Way Media) are such smart women who have graciously supported me in the world of accessibility.
There is so much positivity to add to this world. I want to help small businesses succeed while having the time to raise my boys to be successful. It's a contagious goal.
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Thanks Kristine for a truly insightful interview, you can check out Kristine's website and connect with her on LinkedIn and Twitter.
To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽