Interviewing Celeste Lili

Welcome to a new Weekly Interviews edition where we interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.

Introducing Celeste Lili. Based in Los Angeles, Celeste Lili is a UC Davis undergraduate student and a Content SEO freelancer. She also runs her own blog where she is teaching herself about all aspects of SEO. As her graduation date is approaching, she hopes to land a full-time SEO strategist position.

We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽

How did you get into SEO?

I took a project based entrepreneurship internship where we learned about digital marketing. I learned a bit about on-page and off-page techniques, and I thought it was the COOLEST thing ever. I decided to research more about it to use it in my team's final pitch deck on how we would market ourselves, and then I knew I had to continue to learn.

What is your favourite SEO task?

I love doing keyword research! I think it's super fun to create content clusters and then organize all the keywords I find into each cluster on a spreadsheet. Having everything laid out perfectly and color-coordinated makes me happy.

What is your go-to tool or resource that you can't live without?

The Pinterest trends website. I really like to see how users search for things on there and the suggestions it gives help me find blog post ideas.

What is something you learned in SEO that made you have an 'AHA' moment?

I feel that nearly every day I have an AHA moment, but the biggest one that I can remember is when I learned the power of internal linking. I had no idea about the impact it can have with traffic and rankings.

What is your proudest industry achievement?

My proudest industry achievement is having an article that ranks above Search Engine Land and WordStream. I've learned a lot from both of these sites, so for my article to rank above them and receive sitelinks means a lot to me.

What advice would you give women who are starting out in SEO?

Be bold and be brave.

Give a shout out to a woman in the industry who inspires you and tell us why

Areej AbuAli: She is a great leader in the SEO field and champion for all women. Although I am still green in the industry, she has always made me feel welcomed and never less than others who have accomplished so much.

Tamara Sykes: She is super kind, smart, and I look up to her. She has a way with words and is able to explain everything in the simplest way possible.

Finally, what empowers you to be the brilliant woman you are?

My mother, grandmother, and great-grandmother inspire and empower me.

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Thanks Celeste for a truly insightful interview, you can check out Celeste's website and connect with her on Twitter and LinkedIn.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽