Welcome to a new WTSInterview edition where we interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.
Introducing Angela Rush! Based in Honolulu, Angela is a content marketing maven who kickstarted her career in marketing during college. Her love for writing and reading fuels her content creation at Turno, a software company connecting vacation rental cleaners with Airbnb hosts. At Turno, she's dedicated to revolutionizing the vacation rental industry through impactful content that resonates with cleaners and hosts alike. With her unwavering passion, Angela continues to leave her mark on the world of content marketing.
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
I was introduced to the practice of SEO through my internship at Turno as an editorial content creator. Once I was hired to Turno as a content marketing associate, I found I had a true passion and interest in search engine optimization. I started researching SEO content strategies and focused on acquiring certifications from Hubspot and SEMRush to further my education in all things SEO. I've been a huge advocate at Turno for optimizing web and social content.
Keyword research is where I truly geek out on. It's not just the research aspect, but getting to see how certain keywords and their intent can completely change or alter a piece of content. It's understanding the keywords that makes content marketing more enjoyable for me.
Conductor! I utilize this everyday. It's a great tool for keyword research and viewing keyword rankings per page, domain, or subfolder.
My main "aha" moment would be seeing the correlation between keyword intent and the words themselves. It's what got me hooked, and I haven't stopped since.
Considering I'm still just starting out in my SEO career, I would say that taking the initiative to educate myself and continue to learn and practice the main principles of on-page SEO has been something I'll always reflect on. I loved content writing, but I felt like I could be reaching more people and narrow down the target audience of each content piece -- and SEO helped me achieve that. With only five to six months of working on optimizing blogs for Turno's website, we've seen a boost in sessions and unique views in not only the blogs I've optimized, but in additional content as well. It feels amazing to see a blog that ranked for nothing and all the wrong keywords finally pick up quality keywords and first-page rankings. I look forward to continuing my growth in SEO!
Dive in! Consume as much content and information as you possibly can, as well. I started following SEO industry leaders and mentors along with some content-focused SEO groups on LinkedIn. It has helped to keep me in-the-know and network with those in SEO.
Michelle Stinson Ross has really been a shining star in my SEO career so far. She's given me so much courage to put myself out there in joining memberships, workshops, and seminars. She's so incredibly compassionate toward others and intelligent in SEO and PPC. Her confidence in not only my writing, but decisions in why certain blogs need to be optimized has really been a blessing. It's been an honor to work with her and to have her as a mentor.
This may sound cheesy, but my parents are the ones that really empower me to do my best. They've always encouraged my sister and I hold ourselves to a high-standard in everything, whether that be personal or work related. Our family motto is "Rushes don't quit", and I really do apply that to basically everything. So, when I started getting into SEO, I was in it for the long haul. I owe the majority of my success to them and their support and the way they continually push me to strive for more.
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Thanks Angela for a truly insightful interview! You can connect with Angela on LinkedIn.
To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽