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WTSFest Berlin 2025

Friday, June 13th 2025

We're coming back to Berlin, Germany

A full-day marketing and SEO conference, featuring 10 brilliant speakers across our 4 themes:

✔️ Analyse - State of the industry and analytical
✔️ Advance - Next level and future-proofing
✔️ Innovate - New technologies and emerging strategies
✔️ Empower - Career development and growth

Join us for our 2nd edition in this wonderful city.

The details

Date & Time
Friday, June 13th 2025
9:00 - 17:00 (CEST) followed by after party

Location
030 Eventloft, Stralauer Allee 2A, 10245 Berlin


Ticket includes
Access to the full-day conference, catering throughout the day and networking drinks


Please note
This event is open to women and people of marginalised genders as attendees only.

Sponsors exhibiting at the event may include people of all genders.

Get your tickets

Scholarship Tickets

We offer scholarship tickets to those who cannot afford the cost, thanks to our Scholarship Sponsors and folks who buy scholarship tickets. Simply fill out our Scholarship Form linked below if you'd like to apply for one.

WTSFest Berlin Agenda

09:00 - 10:00

Registration

10:00 - 10:15

Opening Notes

ANALYSE

10:15 - 10:35

Franziska Dau (She/Her)

Expert Lead SEO, Peak Ace

Google Search Revolution: Findings from an AIO Analysis of 10K Keywords

This session provides insights from an AIO analysis of more than 10K keywords in the travel, technology & electronics, automotive, health, and finance industries. It will show how Google's AIOs are reshaping search results, what it means for organic traffic, and how best to respond. It will help equip SEOs with the strategies necessary to succeed in a rapidly changing search landscape.

10:35 - 10:55

Gabi Troxler (She/Her)

SEO Consultant

SEO for Growth: Revolutionizing a Saturated Market

Learn how to play David vs. Goliath by putting SEO at the core of your business. This is the story of feey, an ecommerce plant shop that used SEO & content to outwit all big market players.

10:55 - 11:15

Adí Aviram (She/Her)

SEO & Digital Solutions Consultant

Rethinking SEO and Content Success Parameters in the Age of AI

In an age of smarter AI driven search engines, it’s time to examine and adapt classic KPIs and success parameters. Through a real world case study, discover how new technologies can foster meaningful growth, focusing on quality over volume.

11:15 - 12:00

Morning Break

ADVANCE

12:00 - 12:20

Moeima Dukuly (She/Her)

Director of Search Strategy, CannaContent

Getting Your Niche Content Seen in the Age of AI Overviews

Find your footing and content authority while AI Overviews continue to shake up the search experience in all corners of the internet. Leave with perspectives that help you identify your niche's core interests and competencies and the ways you can build content strategies to appeal to your target markets AND search engines.

12:20 - 12:40

Valentina Izzo (She/Her)

Marketing Manager, WordLift

Agentic AI for Content & SEO: Smarter Strategies for Niche Markets

Agentic AI is redefining content creation, especially in industries with scarce online information. This session explores how AI agents outperform general-purpose models in generating high-quality, niche-specific content. Through case studies and a live demo, you’ll see how these AI-driven tools unlock hidden insights, enhance SEO, and streamline workflows. Walk away with actionable strategies to integrate AI agents into your content process and gain a competitive edge.

12:40 - 13:00

Izzi Smith (She/Her)

Senior eCommerce Manager, kurzgesagt – in a nutshell

Sustainable SEO: Putting People and Planet First

Good for the planet and your business? Let's go! Explore the environmental impact of the web and AI, and discover practical SEO tips and strategic online marketing practices to reduce your digital carbon footprint, boost UX, and meet growing consumer demands.

13:00 - 14:15

Lunch

INNOVATE

14:15 - 14:35

Iva Daneva (She/Her)

Head of Content, Uberall

Navigating the AI Revolution: Driving Revenue with Location Performance Optimization

This talk explores how AI is transforming SEO and how brands can adapt to stay competitive. It covers the limitations of traditional SEO metrics, emphasizing revenue as the key focus. Introducing Location Performance Optimization (LPO) and the Location Performance Score (LPS) as new benchmarks, it highlights a holistic approach to visibility, engagement, reputation, and conversions.

14:35 - 14:55

Lani Sodunke (She/Her)

Founder, BaxAnalytics

Ethical SEO Automation: Where Do We Draw the Line?

With AI transforming SEO, the line between scaling effectively and compromising integrity gets blurry. This session will explore how to embrace automation without crossing ethical boundaries or sacrificing user experience. It’s no longer about can we automate, but about should we automate and how do we do so responsibly.

14:55 - 15:15

Katarina Dahlin (She/Her)

Senior Growth Hacker, Genero

Efficient Content Optimization with Google Search Console & App Scripts

In this practical talk, you’ll learn how to use Google Search Console data together with Google App Script to re-optimize content, uncover new ideas, and automate some SEO tasks to save time.

15:15 - 15:45

Afternoon Break

EMPOWER

15:45 - 16:15

Amber Shand (She/Her)

Software Engineer, Skyscanner

Step into Your Power: Confidence, Advocacy, and Growth in Tech

50% of women in tech leave the tech industry by age 35 - a clear sign of a broken system. In male-dominated spaces, there is a battle of exclusion, imposter syndrome, and feeling unheard. This talk tackles these challenges head-on, sharing actionable strategies to advocate for oneself, seize new opportunities, and build the confidence to thrive in your career.

16:15 - 16:45

Viola Eva (She/Her)

Founder, Flow Agency

Executive Communication, Goal Setting, and Ownership for SEOs

In this talk, Viola will share the highs and lows of her journey from project manager in a Berlin startup, to freelancing to growing a small agency to 11 team members and 7-figures in revenue. The talk is about the good, the bad and the ugly of owning your goal and ideas, getting buy-in and facilitating change. Attendees will learn how taking ownership looks like in practice, articulating new ideas to clients and getting stakeholders committed.

16:45 - 17:00

Closing Notes

17:00 - 20:00

After Party

Headline Sponsor

After Party Sponsor

Exhibitors

Scholarship Sponsors

We think WTSFest is AMAZING, but don’t take our word for it

Hear from past attendees at #WTSFest on socials

"A welcoming, inclusive, and safe atmosphere that put me at ease as soon as I stepped into the venue. Thoughtful and insightful talks from people who really know their stuff. Funny, kind, and knowledgeable attendees"

- Lois Neville, Freelance SEO Copywriter on LinkedIn


"Crossed the continent for #WTSfest Berlin, and it was totally worth it 🔥🔥"

- Ebere Jonathan, Founder of Search Africon on LinkedIn

Relive the magic of past WTSFests

Check out our photo galleries from past conferences to get a feel for the vibe of a WTSFest day, kicking off with our latest event hosted in Philadelphia:

WTSFest General FAQs

Please head over to our WTSFest Hub page for a look at all our FAQs!