🎤 Speaker line-ups live for WTSFest London, Portland, & Berlin
⌛ Limited super early birds live for Philadelphia, & Melbourne
🎤 Speaker line-ups live for WTSFest London, Portland, & Berlin
⌛ Limited super early birds live for Philadelphia, & Melbourne
The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.
Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide.
With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.
"It takes a special person to build communities that thrive and last. Areej's work to create and nurture the Women in Tech SEO Community is a shining example of what it looks like when heart meets execution. I'm thrilled to see her share her insights and learnings on community, as we as humans need it now more than ever. A must-read for anyone who wants to foster connection."
— Christina Garnett, Founder, Pocket CCO
Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.
Amazon UK
Amazon US
Kogan Page
"There is so much potential in the communities we create, and with Areej’s guidance, I have no doubt that you’ll be able to unlock that potential in ways you never thought possible. This book is a gift to anyone who believes in the power of community and is ready to take the steps to build one that truly matters."
— Richard Millington, Founder, FeverBee
