Author: Marlene Kreyenberg
Last updated: 29/07/2024
We were so lucky to have Marlene Kreyenberg doodling at WTSFest Berlin this year!
What a wonderful way to recap presentations from the day. Check out each speaker's doodle below and make sure you're subscribed to our newsletter to get the latest updates on WTSFests and more WTS happenings.
Clustering Methods for Better Keyword Research
As users seek more targeted content, there's a need for unconventional methods in content gap identification and brand trust building, echoing the E-E-A-T principles.
This talk explored unique clustering methods like taxonomy and semantic proximity and shared overlooked keyword research tips.
SEO & Journalism: Content Strategy Essentials
Editorial teams in the media industry have one Leitmotiv: "Survive and Grow".
The competition is fierce and covering the news is never enough. In order to build a profitable business model, Charlotte shared operational tips to become a journalists' whisperer.
Enterprise SEO with Moneyhouse
For Corinna's client, Moneyhouse, visibility doubled in the last two years.
The challenge? Over 36 million pages with minimal unique content. In this talk, Corinna covered what worked, such as indexability management and internal linking changes, as well as what didn't work.
Becoming a Thought Leader in the Age of Generative AI
We're drowning in content right now with all the new AI writing tools springing up.
More people are turning to thought leaders for authoritative information they can trust. Chima showed us how to build a thought leadership strategy and content with the help of AI.
Move Beyond SEO Checklists
It can be tempting to approach SEO like checking a list of tactical items off a checklist.
After 10+ years of overseeing agency SEO teams, Lily shared how to ensure your priorities are aligned with the outcomes your clients (or your boss) care about.
NexGen SEO: Merging AI, Multimedia and Gen Z Strategies
A deep dive into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search.
As Gen Z reshapes the digital realm, Veronika helped us discover how we can bridge the generational divide by unlocking the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Google Apps Script: Using Google Sheets hidden superpower for SEO
Chances are that you regularly use Google Sheets. But have you been using its connected code editor: Google Apps Script? Johanna helped us through some SEO use cases with step by step instructions, covering all you need to get started with Google Apps Script.
The Path to SEO Product Management
SEO Product Manager is an increasingly popular title but what does an SEO PM actually do? What are SEOs role in product discovery and how does sitting in the Product & Engineering team help you get the resources you need? In this talk, Vanda shed some light to help us explore the SEO & Product intersection.
Mastering the Transition to Management
Want to make the leap from SEO individual contributor to manager? This talk explored the essential skills and qualities you need, and provided practical tips on how to develop them over time.
Advancing Your SEO Career
Aleyda covered how to grow as an SEO professional and take your career to the next level - sharing tips and insights to advance your SEO career, remain at the forefront of change, maintain your drive, and elevate your skills to new heights.
