Welcome to a new
Introducing
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
I was introduced to the practice of SEO through my internship at Turno as an editorial content creator. Once I was hired to Turno as a content marketing associate, I found I had a true passion and interest in search engine optimization. I started researching SEO content strategies and focused on acquiring certifications from Hubspot and SEMRush to further my education in all things SEO. I've been a huge advocate at Turno for optimizing web and social content.
What is your favourite SEO task?
Keyword research is where I truly geek out on. It's not just the research aspect, but getting to see how certain keywords and their intent can completely change or alter a piece of content. It's understanding the keywords that makes content marketing more enjoyable for me.
What is your go-to tool or resource that you can't live without?
Conductor! I utilize this everyday. It's a great tool for keyword research and viewing keyword rankings per page, domain, or subfolder.
What is something you learned in SEO that made you have an 'AHA' moment?
My main "aha" moment would be seeing the correlation between keyword intent and the words themselves. It's what got me hooked, and I haven't stopped since.
What is your proudest industry achievement?
Considering I'm still just starting out in my SEO career, I would say that taking the initiative to educate myself and continue to learn and practice the main principles of on-page SEO has been something I'll always reflect on. I loved content writing, but I felt like I could be reaching more people and narrow down the target audience of each content piece -- and SEO helped me achieve that. With only five to six months of working on optimizing blogs for Turno's website, we've seen a boost in sessions and unique views in not only the blogs I've optimized, but in additional content as well. It feels amazing to see a blog that ranked for nothing and all the wrong keywords finally pick up quality keywords and first-page rankings. I look forward to continuing my growth in SEO!
What advice would you give women who are starting out in SEO?
Dive in! Consume as much content and information as you possibly can, as well. I started following SEO industry leaders and mentors along with some content-focused SEO groups on LinkedIn. It has helped to keep me in-the-know and network with those in SEO.
Give a shout out to a woman in the industry who inspires you and tell us why
Michelle Stinson Ross has really been a shining star in my SEO career so far. She's given me so much courage to put myself out there in joining memberships, workshops, and seminars. She's so incredibly compassionate toward others and intelligent in SEO and PPC. Her confidence in not only my writing, but decisions in why certain blogs need to be optimized has really been a blessing. It's been an honor to work with her and to have her as a mentor.
Finally, what empowers you to be the brilliant woman you are?
This may sound cheesy, but my parents are the ones that really empower me to do my best. They've always encouraged my sister and I hold ourselves to a high-standard in everything, whether that be personal or work related. Our family motto is "Rushes don't quit", and I really do apply that to basically everything. So, when I started getting into SEO, I was in it for the long haul. I owe the majority of my success to them and their support and the way they continually push me to strive for more.
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Thanks Angela for a truly insightful interview! You can connect with Angela on LinkedIn.
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